Using live HTML text on top of a background image, instead of including that text as part of the image, means your message is readable when images are turned off, making this a great technique for creating better, more accessible HTML emails.Īside from helping to create campaigns that provide a better reading experience, background images also offer a wealth of design possibilities, setting your campaign apart from the competition. Unlike other images, where only the image itself can exist in that space, background images provide layering possibilities, so you can have extra images, text, or calls-to-action (CTAs) existing within that same space.
The major benefit of using background images is they allow you to place additional HTML content on top of them. Instead of being a main focal point of the email, like a hero image, they are more often subtle and complementary to the other content in the campaign. What are background images? (And what’s the point?)īackground images are images that are applied to the background of, or behind, an element. They’re unexpected and add another dimension to your design, making your emails “pop.” When done well, they make your email feel like a million bucks but are incredibly easy to pull off. Enterprise Plan Boost collaboration and drive resultsĮmails can feel a bit predictable with an image here, a block of text there… One way to liven up the subscriber experience? Background images.
#How to insert background image in word 2016 for mac plus#
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